Cue: Voice123, a marketplace connecting voice actors with clients all around the world.

After working on the agency side for a few years…

Production | Post in Agencies (Digital/Broadcast/Advertising)

and then having my journey at Remoter/Torre cut short due to the pandemic…

Content Strategy → Ideation to Distribution

I pivoted to working at Voice123, a tech company. It’s a platform that connects voice actors with work, at the heart of it, an algorithm that’s been in the works for the last 20 years. To this day, I could never figure out how I’ve continued to be entrenched with the audio world (e.g., I started at Publicis as an audio post-producer) but I accepted the challenge to be their storyteller in 2020.

What’s the story we wanted to tell?

Throughout my time at Voice123, I led the brand marketing team. We initially worked on setting up the basis of our brand story, for 2020 and beyond. The initial goal was to focus on our voice actors, because Voice123 had always grown successfully via word of mouth. So the thinking was, if we’re able to continue getting voice actors to speak on behalf of us, we should continue to grow.

Although the company has a legacy, Voice123 in 2003 has evolved quite drastically over the years. Aside from revamping our brand style guideline and logo guidelines, we chose to focus on social media (FB, TW, LI, IG, YT, TT) as the core top-of-funnel acquisition channel, Instagram being the main focus.

From 2020-2022, we focused on voice actors, experimenting with multitudes of projects that had them speaking on behalf of us.

And in 2023, we focused on clients (people hiring voice actors). Then, we focused on campaigns speaking directly to them.

Some wins within my team in 3.5 years 🎉

Content Marketing

• Launched a content studio called The Booth, and a collaboration/SEO-focused content strategy to build our authority within the search space for those with @ top of funnel level intent/questions about the voiceover industry. Since its inception, this project has been passed down to another employee who now leads all the content effort and the SEO efforts have compounded throughout the years, earning us over a hundred first pages and featured snippets.

The Booth by Voice123 - Homepage

• Published a thought-leadership piece on AI voices (a topic we’re versed in), and handled the distribution channels. The focus was on podcasts, we got onto 5 as an interviewee.

The 2021 state of AI voices report - The Booth by Voice123

Influencer Marketing

• Participated in successful influencer marketing collaborations, with SaturdayMorningTV, Noble_Son, Emily Kristen Morris, ThePaperPat, BluePuffinMedia and more.
  • All tactics were different, ranging from a contest, social media challenge, showcasing behind the scenes, all the way to storytelling/interviews for brand awareness to the creator economy, etc.